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Claritect / Services

Brand and website work
that starts with the right problem.

Whether you’re launching a new website, rethinking an existing one, or trying to understand how your business appears in AI-powered search, the work begins with clarity: who you serve, what makes you different, what buyers need to understand, and what they should do next.

What We Offer

Four engagements for established service businesses: an AI search visibility audit, AI search optimization, a website repositioning and redesign, and a strategy-led website design and build.

Four Engagements

The services.

01

AI Search Visibility Audit

Understand how AI-powered search sees your business.

The AI Search Visibility Audit examines whether platforms such as ChatGPT, Google’s AI experiences, and other answer engines can clearly understand what your business does, who it serves, and why it is credible.

The audit identifies gaps in the website’s clarity, structure, authority signals, and answer-engine visibility. You receive prioritized recommendations—not promises of rankings, citations, leads, or revenue.

Learn about the AI Search Visibility Audit
Potential Audit Areas
  1. How clearly the business and its services are defined
  2. Whether important pages answer buyer questions directly
  3. Entity, expertise, and credibility signals
  4. Content and structural gaps affecting AI understanding
  5. Opportunities to strengthen answer-engine clarity
  6. Priority actions for the website and content
02

AI Search Optimization

Ongoing work that starts where your audit ended.

Ongoing search and AI visibility work that starts with a diagnosis, not a generic retainer. We fix the technical, structural, content, and authority gaps identified in your audit or website engagement, then continuously re-measure and prioritize what needs attention next.

The program is designed to keep your business clear, credible, and findable as search behavior, AI platforms, and competitors change. Every month, you can see what changed, what we worked on, and what comes next.

Learn about AI Search Optimization
Potential Optimization Areas
  1. Technical gaps fixed where they block discovery
  2. Site structure and internal linking corrections
  3. Content added where answer engines found nothing to cite
  4. Authority and credibility signals strengthened
  5. Re-measurement against the original findings
  6. Monthly priorities for what comes next
03

Website Repositioning & Redesign

When the business has evolved, but the website hasn’t.

For companies whose current website looks acceptable but no longer explains the business clearly, differentiates it from competitors, or helps the right buyers understand why it is the better fit.

We identify whether the real issue is positioning, messaging, structure, proof, design, or a combination of them. Then we rebuild the website around an approved strategy—not assumptions carried over from the old site.

Find your clarity gap
Potential Engagement Components
  1. Existing website and messaging assessment
  2. Positioning and audience clarification
  3. Brand-message refinement
  4. Information architecture and conversion planning
  5. Website copy and visual redesign
  6. Development, testing, launch, and handoff
04

Strategy-Led Website Design & Build

Build the right website from the beginning.

For established service businesses creating a new website or replacing one that no longer reflects the company they have become.

We clarify your positioning, audience, message, site architecture, and conversion path before moving into copy, visual design, development, and launch.

See our process
Potential Engagement Components
  1. Brand and positioning strategy
  2. Buyer and messaging framework
  3. Sitemap and conversion architecture
  4. Website copy and wireframes
  5. Visual design and development
  6. Quality assurance, launch, and handoff
Not sure which fits?

Start with the Brand Assessment.

Answer five focused questions about your positioning, message, buyers, and website. We’ll use your answers to prepare a Personalized Read of where the clarity gap may be—and what deserves a closer look.

Take the Brand Assessment
Get Started

Thirty minutes.
Not a pitch.

A working conversation about your situation. We’ll tell you what we see and whether we’re the right fit.

Book a discovery call